Yesterday was Career Day at the middle school and I had the opportunity to speak. I want to share with you today what I shared 24 hrs ago.
It being career day I spoke on how I took my mommy blog into a business. I shared the evolution of technology and the changes I’ve experienced. And how it’s always evolving. Being an entrepeneur in the tech and social media world you always have to be on your feet and know your surroundings. I will dive deeper into that on part two. But before I do you need to understand me.
I started my blog as a diary format and sold clothes along with it. It bothered some because it wasn’t very professional. I had lots of grammer errors, terrible lighting in photos, etc. I never have wanted to come across as fake or staged. Instead I wrote as I would in my old fashioned diary.
Before my online diary went digital ie a blog. I wrote everything down with pen and paper from the time I could write. And even before then my older siblings would occasionally write things in it for me, like a scribe as I spoke. I will have to find some of those entries because they were so funny (to me at least).
One day when I was in high school my sister confessed that when I left the house and hung out with friends she and my mom would read my diary. She told me how good my entries are and how they stay up laughing about them. She also said I should be a writer. HA! I thought me a writer, I struggle! with writing and punctuation BIG TIME! And second you READ MY DIARY!!!! Gosh I got to find a better hiding spot, was my first reaction. I mean I would get detailed! My poor mother.
But, instead of hiding my diary I decided this is actually a compliment, and if I’m not getting in trouble for what I’m writing, wheres the harm in sharing? So I kept writing. I was flattered when things would come up that I wrote in my diary. I started loving that I had a “secret” audience.
In the last 2 years I realized I had a VERY! large “secret audience” on my blog and instagram. My numbers were insane. And companies started paying me for it. On the visible/ front end it appeared that my “followers” had come to a stand still. But, I soon became aware of a whole new way instagram started tracking my “secret followers”. Not who was following me, but how many were following me. Calculating how far my reach was and how many people were really following me, even though they weren’t clicking follow.
(to be continued)